Something as simple as http://www.facebook.com/(yourbusiness name here). This is where you will input information that tells readers about your business, from ways to contact you to your products or menu. Join and engage with relevant groups and individuals on Facebook. This option will give you different codes you can put on your website to direct people to your website so they can "Like" it. There are two ways to create a page on Facebook, and both require you to log into your account. Get more details on how much Facebook advertising costs. We only partner with companies we believe offer the best products and services for small business owners. To start, invite your friends to your new business page. Then, on the right-hand side of the blue toolbar, find and click the “Create” button. These will show on your business page. Optimization involves changing one element of your Facebook page at a time to test the performance of the change. With 2.45 billion monthly users and 1.62 billion people logging on daily, it’s by far the most popular social network. Create an account or log into Facebook. This option allows you to set up your mobile phone so that you can upload images and updates from your phone. This will be displayed to page visitors in the top right-hand of your page below your cover photo, and it gives visitors a way to easily take a specific action, such as follow, order food, shop now, book now, call now, learn more, or send email. I don’t sell online as yet, only from local brick and mortar shop. Thanks for visiting the site! Learn all you need to know to control your business, manage your ads and improve your Facebook and Instagram shopping experience. When you click on links to those sites, our company makes money. You must log in to continue. Anytime you want to see these options appear again, click on the "Get Started" link in the sidebar on your page (you must be logged into your account). While not all options will suit every business (and their goal of using Facebook), it’s worth familiarizing yourself with the available options to see if any suit your business, your goals, and your audience. Facebook accounts are free, but remember, you can only have one account. For example, if you have multiple people who need access to your Business Page, say a social media coordinator who is responsible for publishing social posts and a community manager who is responsible for moderating your Facebook group, you can create new users with different roles under “Page Roles.” You can also do things like configure messaging settings, connect WhatsApp, or even sell event tickets. After you have input all of your important information into your Facebook business page, add a CTA button to the page. Create Your Basic Business Page on Facebook. How to add tabs to a Facebook business page. Until you have 25 fans, you have to use the default URL that Facebook creates for your page. How to Transform Your Small Business into a Big Business, How to Customize a Business Page on Facebook, Getting Started: How to Set Up a Facebook Page, Basic Settings for Facebook Business Page, Peter Dazeley/The Image Bank/Getty Images, Using Apps to Customize Your Facebook Page, Erik Tham/Corbis Documentary/Getty Images, Tips for Creating a Personal Website on WordPress, Best Tips for Creating a Professional Brand, Tips for Using Your Smartphone to Search and Apply for Jobs, Guide to Facebook Usage During a Job Search, Here's How to Get Professional Resume Templates From Google Docs, Here's How Many Musicians Are Using Facebook to Promote Their Career, How to Pick a Platform for Your Social Media Contest. When you get 25 people to "Like" your business page, Facebook allows you to have a custom URL address for the business page. This options lets you set posting preferences and email settings. When you create a page on Facebook, an "Edit Page" button appears at the top right corner of the page. All you have to do is simply log into your personal Facebook page, click the “+” icon, select “Page,” and follow the prompts. Setting up a business page will give you a better chance at reaching your target audience. From this screen option, Facebook offers the following tools to help you promote your business page: Advertise on Facebook, Tell your Fans, Get a Badge, and Add a Like Box to your Website. Sign up for Facebook. After you’ve created your new Facebook Business, it’s time to get to work and put it to work. How to add a button to a Facebook business page. Connect with friends, family and other people you know. You can find her expertise across Fit Small Business in marketing, business website, and business trend content. Once you complete the steps in this guide, your Facebook business should be ready to start bringing more business in. Shows statistics and information about how many people visit your page and how they are using your pages. If you find that your business page isn’t looking or functioning quite how you’d like, consider leaving it to the pros. I have a Business page but how do I make it where people can recommend my page. When done, click the “Create Page” button at the bottom of the screen. Facebook business pages are created using a personal Facebook account, so you’ll need to first log in to your Facebook account. When you select edit page notice that the menu options in your page's sidebar change. Mandy, Moderator. Marketing > Social Media Marketing | How To. At Fit Small Business, our mission is to deliver the best answer to people’s questions. If you already have a personal Facebook page account, you will have to create your business page off that account. If you have more than one page you will be shown the options to choose from—just click on the particular page you want to access. Best! This is a complete, in-depth, and easy-to-follow paced tutorial. Static FBML is probably the most widely used app for customization. Facebook para empresas te ofrece las últimas noticias, sugerencias publicitarias, prácticas recomendadas y casos de éxito sobre el uso de Facebook para cumplir tus objetivos empresariales. Once you have 25 fans, you can use this option to select a business page name. It said something about selling for free on marketplace. Maximize your marketing budget and generate the most online visibility by determining which is right for your business. If you do not already have a Facebook account, visit the main Facebook home page, and create one.You can create a personal account or business account, but not both. With Facebook Business Suite (formerly Pages Manager app), you can access and manage the tools that your business needs to thrive across Facebook and Instagram together, simplified and in one place. Next, build out your Facebook business page with more information about your business and what it offers, and give page visitors a way to connect with you by using relevant call-to-action (CTA) buttons and integrations. Log Into Facebook. What Are the Top Jobs With Free Room and Board? With all the options at your fingertips, setting up a Facebook Business Page can feel like prepping a rocket ship headed to outer space. Facebook for Business vous propose les dernières actualités, astuces publicitaires, recommandations et études de cas pour utiliser Facebook et atteindre vos objectifs commerciaux. You can read more here. Add a link to your Facebook business page to your online directory profiles (e.g., Yelp). When you're on your new page, a series of options appear at the top, side, and in the content of the page. Select the newsletters you’re interested in below. To give someone admin access, they must first "Like" your page. You do not have to use this tool—you can also create your HTML codes, hyperlinks on a website, and if you use WordPress, there are many free plugins available to help you connect your website with Facebook. Facebook for Business gives you the latest news, advertising tips, best practices and case studies for using Facebook to meet your business goals. The title will automatically be added to your pages' left sidebar with a link to the sub-page. ), and select additional options to help Facebook know more about your business. If you will ever use Facebook for personal reasons (in addition to business promotion) or want full access to Facebook tools and information, set up your account as a personal account. Hi Liz, Twitter What is the proper way to reference your facebook business page on a business card? Am I permitted to put photos with prices on my fb business page? Use this app to: • Create, schedule and manage posts from a single app, so you can share with more people at once Learn how to create and setup your free Facebook Page and grow your business by reaching and connecting with 2 billion people on Facebook. Thanks for reading! We have partnerships with some of the companies featured in this article. To do this, click on the “More” button from your business page, and then select “Edit Tabs” from the options. If you do not already have a Facebook account, visit the main Facebook home page, and create one. Why You Need a Facebook Page. Facebook for Business to najnowsze wiadomości, porady w zakresie reklam, najlepsze praktyki i przykłady korzystania z Facebooka do realizacji celów firmy. Creator Studio lets creators and publishers manage posts, insights and messages from all of your Facebook Pages in one place. Then, select which action you want your visitors to take, and follow the prompts to complete the setup. It’s free to use and has dozens of predesigned templates you can use to easily make your own cover photo. A Facebook business page is a free opportunity for businesses to increase brand awareness, generate sales, and even drive sales through Facebook. It is free to create and is very easy to set up. Facebook for Business는 비즈니스 목표를 달성할 수 있도록 Facebook 사용과 관련된 최신 뉴스, 광고 팁, 모범 사례, 사례 연구를 제공합니다. Get started by learning how to engage followers and get more Facebook likes. How to create a new Facebook business page. To do this, you’ll need to promote it. Facebook is typically regarded as an affordable advertising platform that can fit nearly any business’ budget. For example, you might use Static FBML to create an "About Us" page. Select this option to set up a variety of mobile device access features. For more design-specific information on creating a Facebook business page, check out our guide on how to design a Facebook business page. Facebook Business Help Centre This is your resource for tips, troubleshooting and guides on how to get the most out of Facebook Business tools. Use this app to: • Easily create, schedule, and manage posts from a single place • View all messages, comments, and activity that need your attention • … On the following screen, you can change your template and choose which tabs you want to use and display on your page using the on/off toggle. It requires a knowledge of HTML, but otherwise, it is not difficult to use. Hi Joy, These partnerships help support our site so we can keep bringing you the best answers to your questions. Create and post share-worthy content so your friends share your posts. For example, you will not only want to be consistent in posting on your page, but you will also want to actively participate in relevant groups where your target audience is likely spending their time. Do this only after you are done customizing your page—you want them to see it at its best. It is another place where you can opt to upload your logo or a picture that will show (by default) next to all your updates as well as in the main image box on your business page. Here’s a guide that shows you how that works. You can choose settings so that your business page is seen and treated separately from your personal page—known as your "profile" page in Facebook terms. When you join Business Manager, coworkers can't view your personal Facebook profile unless you approve their friend requests. 광고주를 위한 최신 뉴스와 기타 유용한 정보를 Facebook for Business 페이지에서 확인하세요. When customizing your Facebook page, it helps to know HTML programming and basic web design. Choose a logo (or friendly face if you do not have a logo) that will work well on the site. Creating a Facebook Page allows the more than 2 billion people on Facebook to discover your business – think of your Page as a digital shopfront. Facebook advertising costs vary greatly from advertiser to advertiser, as it’s an ad auction where ads essentially go to the highest bidder. The second way you can create a page is to go to the Facebook Page creation home page, select the type of page you want to create (i.e., local business, company, brand, etc. But if you want to do business online, having a presence on Facebook is a good idea.. Really, it’s more of a must. However, you can also follow these five steps to learn more about how to create a Facebook business page and best practices: Shortcut: Log in to Facebook > Create > Page. She holds an MS in International Marketing from Edinburgh Napier University. The best answers often include products and services. FBML works with most HTML codes, but not all. Link your Facebook business page to your Google My Business Page. It will not change the picture displayed on your profile page (if you are using a personal account.). On the following screen, input your basic business information, such as your page name or business name, category, and a description of your business. Choose “Call Me Now” and Facebook will call your business’ public number with a verification code. To start, make sure you are putting out consistently good content that is timely and relevant to your audience, and replying to comments and messages quickly. FBML is the code language used in apps that all HTML code. With Facebook Business Suite (formerly Pages Manager App), you can access and manage the tools your business needs to thrive across Facebook and Instagram together, simplified and in one place. Best wishes, To start, scroll down and find the section labeled “Add More Information” and click the corresponding “Get Started” button. Facebook Business Model. Share photos and videos, send messages and get updates. Best of luck with your business. A drop-down list will appear after clicking “Create.” Select the first option, “Page,” to create your Facebook business page. In general, cost-per-clicks (CPCs) range from under $1 to 10 and higher. Permissions allow you to decide who can post comments, images, and links to your page, and who can see your page. (Only if you want to get insider advice and tips), Choose from dozens of skilled designers starting at just $5, https://fitsmallbusiness.com/free-facebook-marketing/, https://fitsmallbusiness.com/virtual-office-space/. You must confirm your password to edit your account settings. If you don’t have the time (or if you’re like many, the interest) to manage it yourself, consider leaving it to the experts. English (US) Español; Français (France) 中文(简体) O Facebook for Business dá-te as últimas notícias, dicas de publicidade, boas práticas e estudos de caso para atingires os teus objetivos empresarias através do Facebook. Hi Dawn, Coworkers can only see your name, work email address and the Pages and ad … If you already have Facebook fans or subscribers, you can also invite them to become fans on your new page. Enter all relevant information, such as your website, hours, and contact information. Med Facebook for Business får du de senaste nyheterna, annonseringstips, bästa metoder och fallstudier som hjälper dig använda Facebook för att uppnå dina affärsmål. Of course, you should also plan an optimization strategy to ensure you’re constantly working to further improve your page and better reach your target audience. Include information about your website, a brief description, and link to your site. A Facebook business page is a free opportunity for businesses to increase brand awareness, generate sales, and even drive sales through Facebook. Shortcut: Input Page Name > Category > Description > Click “Create Page”. Thanks for the question. If you haven’t built yours yet, learn how surprisingly easy (and affordable) it is to build a. am planning to sell some items on facebook, is it ok to use my personnal page or its a must I open a business page. This article is part of a larger series on Facebook. She has more than 25 years of experience in small business development and ran her own digital marketing firm. People who "Like" your page are called "Fans," and pages can have an unlimited number of fans—personal profile pages can only have 5,000 "Friends.". TYVM for this article! Go to “Settings” and click “General.” Select “Page Visibility” and click “Edit.” Choose the option to “Verify This Page.” Enter a publicly listed phone number for the business, as well as your country and language. 친구, 가족, 아는 사람들과 사진과 동영상을 공유하고 메시지를 보내며 서로의 소식을 확인할 수 있습니다. Click on this to get into the real heart of customizing your page. When you search apps for FBML, you will find apps that can be used to customize the look of your business page. If you will only be using Facebook for your business, set up your account as a business account, but be aware that business accounts have less functionality and … Sign up to receive more well-researched marketing articles and topics in your inbox, personalized for you. Add a profile picture and a cover photo to your Facebook business page. Business Manager is a Facebook tool that helps organize and manage your business. ", To find more app choices, click on the link below the standard apps, "Browse More Applications." We sometimes make money from our advertising partners when a reader clicks on a link, fills out a form or application, or purchases a product or service. Facebook 계정을 만들거나 로그인하세요. To help encourage others to visit your page, share the "wealth" by adding (promoting) featured Page Owners and featured "Likes." Facebook para empresas te ofrece las últimas novedades, consejos sobre publicidad, prácticas recomendadas y casos de éxito sobre cómo usar Facebook para alcanzar tus objetivos comerciales. To get the most out of your Facebook business page, you will need to ensure people know about it. When done, click the “Save” button at the bottom. For example, you may change different aspects of your business page from your profile picture or cover photo to the type of call-to-action button you use. You can configure which tabs display by changing your business page template or editing tabs individually. I am very new to the selling market places and quite lost learning to navigate Facebook, in particular. Setting up a business Page is simple and free, and it looks great on both desktop and mobile.. This will help you immediately acquire an audience. To view or use any of these apps, simply select the option "Go to App. Businesses commonly use their logo as a profile picture, but you may use any photo that represents your business and your business’ branding. From there, hone in on the best time to post, looking at engagement levels by days and times. If you create more than one account and Facebook catches you, they will disable or delete one or both accounts. We have a great article on How to Market on Facebook for Free that I think will help. Getting a Facebook business page verified is simple. You can also set restrictions to limit access by minors. Thanks for reading. You will see a list of a few standard apps most commonly used on Facebook. With over 2.7 billion Facebook users, and thousands of active users in your target market (or local area), it’s a way to connect with potential customers and engage with existing customers. Get the most out of your Facebook business page by learning, A Facebook business page should never be used in lieu of a business website—only as a supplement to a website. Understand the issues Facebook deals with related to fraud and bad actors. Although you can invite fans anytime, it is recommended that you only invite fans once your page has been completely set up. Thanks for visiting the site. YouTube, 355 Lexington Avenue, 18th Floor You might consider signing up for a virtual office space that will provide you with a real address. You can sell on Facebook for free by listing products — including images and prices — on your business page and in the Facebook marketplace. Kelly Main is a staff writer at Fit Small Business specializing in marketing. Hi Elizabeth, Read more about our commitment to editorial independence here. O Facebook para Empresas fornece as últimas notícias, dicas de publicidade, melhores práticas e estudos de caso para você alcançar suas metas comerciais usando o Facebook. Businesses that use Facebook well invest time and effort into using it strategically. Kelly is a former Google Tech Entrepreneur and Apple Developer who has counseled businesses of all sizes and growth stages. Facebook이 대기업과 중소기업의 성장을 위해 함께 걸어갑니다. Before joining the team, she worked as an analyst at firms like Lincoln Financial Group. You can also reorder the tabs by dragging and dropping them. Information and FAQs answered by Facebook about setting up and maintaining your page. Ways to promote your Facebook business page: Invite friends to your Facebook business page. There are many apps you can use on Facebook, and some are more complicated to use than others. Creating a Facebook business page is only the first step to using Facebook marketing for your business. Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. I suggest claiming a vanity url if you haven’t already done that. 소규모 비즈니스부터 글로벌 브랜드까지 다양한 비즈니스에서 Facebook 마케팅을 통해 달성한 실제 성과에 대해 자세히 알아보세요. This article helped me greatly. Share it on your other social accounts (e.g., Twitter, Instagram, Pinterest, and so on). If they are unable to assign responsibility, it’s easy for a business to simply set up new pages, profiles, and ad accounts. It's important that you have at least a few updates on your page before you announce it, so visitors have something to read and respond to. One way you can start with engaging people with your business page is to invite your friends to like and share your page. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. You will need to be active on Facebook in order to market your page and grow an audience. Be sure to complete all sections, as it may be a potential customer’s first point of reference for your business. The most successful Facebook users create pages that are interactive and build a sense of community. And while these features are advanced, it’s incredibly easy to create a Facebook Page. You may be surprised to learn that you can hire a pro to manage your social account on your behalf on Fiverr for as little as $5. You can find a marketing and graphic design expert for as little as $5 on Fiverr. After you log in your personal profile page, click on the "Advertising" link on the side of the page to be taken to a new page where you can then create a page. However, the average CPC is $1.86. This step is only recommended after your page has been completely set up. Boost with Facebook groups are a great place to network and share knowledge with other small business owners doing big things. LinkedIn If Facebook flags a business, you’ll need to verify a new business. Facebook for Businessでは、Facebookを利用してビジネスゴールを達成するうえで参考になる最新のニュース、広告のアドバイス、ベストプラクティス、成功事例などを紹介しています。 We also have a great article on free facebook marketing. Justin Lewis/Stone/Getty Images Create a Facebook Account. You can also optimize your content by taking advantage of heatmap software, like Hotjar, which allows you to track how and where users engage on webpages. This is where you give administrative access to other people and customize their level of access. New York, NY 10017. Encourage comments by asking your audience questions in your posts, and incentivize post shares. If you have your own website, you can also link your products for sale on your business page using the Facebook Shop feature. With an Instagram business profile, you can see real-time metrics on how your stories and promoted posts perform, get insights into how followers are interacting with your content, and unlock features available only to businesses that make it easier to get noticed and drive sales. In return, a relevant CTA button can help generate more leads, and, subsequently, increase sales. Good search terms to find design apps include: "custom," "customize page," and "FBML.". How You Can Include Your LinkedIn URL on Your Resume, Learn About LinkedIn Endorsements - What They Are and How to Use Them, The Balance Small Business is part of the. Hope this helps. Again, it is recommended that you start adding status updates just before announcing your new page. Furthermore, Fit Small Business never allows partners to pay us to guarantee placement within an article that isn’t clearly marked as sponsored and companies cannot pay us for favorable (or unfavorable) reviews or ratings. Click a "Log in" button below to connect instantly and comment. With over 2.7 billion Facebook users, and thousands of active users in your target market (or local area), it’s a way to connect with potential customers and engage with existing customers. Saying that you need to create a Facebook page because everyone else is doing it isn't on its own enough of a reason to get your business on Facebook, but it is one of the top six reasons. Create a look for your page in HTML, copy the code into the app, and give it a title. Understand the benefits of creating a Facebook Page for your business on the Advertiser Help Centre. Use this app to: • Create, schedule, and manage posts from a single app, so you can share with more people at once Facebook Business Suite helps you manage your business' social media from a single place, so you can get more done, more easily. Therefore, while it’s easy to create a Facebook business page, it can be a challenge for small businesses to use it effectively as a marketing tool. When searching for apps to customize the appearance of your Facebook page, skip the menu choices and go right to the "search" box. Try to ensure your cover photo is visually appealing and representative of your business. Input information to create a Facebook business page, Shortcut: Upload Profile Picture > Upload Cover Photo. These options include: This image will show next to your posts when you update your business page. Once you select the options for the type of page you want to create, it will automatically be created for you, and you will be redirected to the newly created page. I hope this helps, good luck! Facebook for Business bietet dir die aktuellsten Neuigkeiten, Werbetipps, Best Practices und Fallstudien zur Verwendung von Facebook, damit du deine Geschäftsziele leichter erreichen kannst. Facebook should not be used strictly as a means to sport your announcements. Ultimately, Facebook should look more favorably on any verified business. The reasons for creating a Facebook page for your business are plentiful, from having an opportunity to build a community around your business, to discovering more … Enter that code into the screen and click “Continue” to complete the verification process. Although you can have only one Facebook account and personal page, you can have multiple business or other pages. To avoid sizing issues, use Canva to create your Facebook business page cover photo. You can create a personal account or business account, but not both. Next, upload your business page profile picture and cover photo. 광고주를 위한 최신 뉴스와 기타 유용한 정보를 Facebook for Business 페이지에서 확인하세요.Facebook for Business Page. Watch this video to learn how to set up a Facebook Business page in 2020. The main body of your new page contains lots of options, most of which should be done after your site is set up. Here are several way you can get started promoting your Facebook business page: Finally, plan to continuously optimize your Facebook business page. When you invite friends, the goal is to get them to "Like" your page to give it more branding power. A Facebook business page gives businesses a professional presence on Facebook that allows them to connect with customers on a personal level as well as reach new ones. Never leave this blank—it is better to use a temporary image than not to have one at all. With Facebook Business Suite (formerly Pages Manager App), you can access and manage the tools your business needs to thrive across Facebook and Instagram together, simplified and in one place. https://fitsmallbusiness.com/virtual-office-space/ If you invite them to a page in progress, they may get a bad first impression. Facebook I’m a mobile notary and do not want my home address listed…is there any way around this for businesses such as mine? To gain more knowledge about the Facebook business model, it is important to … To find available apps, go to your Facebook page, select "Edit Page" at the top right, and then click on "Apps" on the left-hand sidebar. So, the more competition for a particular audience, the more it will cost. Ever since it was started, Facebook has substantially changed its business model.It is now highly diversified and has a very ambitious business strategy. Business information to complete a Facebook business page. You must log in to continue. Lahle Wolfe wrote about women in business for The Balance Small Business. To do this, click the blue “+ Add a Button” option on the left-hand side of your page below your cover image. After you have created a business page, you can access it in the future by logging into your main account, selecting "My Account" from the drop-down menu, and selecting "Use Facebook as Page." To create a custom look for your Facebook page, you need to use apps. When you are ready to post announcements and updates, use this option. On the left-hand side of the screen, you can see that there are a lot of additional options you have in terms of customizing your Facebook business page. There are a number of ways to get your business page out there and visible online. The above options are the same, or similar to those found in the "Get Started" options panel. Facebook is constantly developing and businesses are being offered more and more unique and helpful features. Hope this helps. 다른 비즈니스의 Facebook 마케팅이 궁금하신가요? You can only change this once, so choose wisely. Then, depending on your business, you can promote your business page a number of ways, from adding the link to your business page to your website or email signature to adding a link to it on online lists such as Yelp and Google My Business. It’s beneficial to optimize this way because it leads to higher engagement, following, and ultimately, sales. Facebook for Business Page. https://fitsmallbusiness.com/free-facebook-marketing/ You must be logged in to comment. This is where you will add tools and features to customize the look and functionality of your Facebook page. For Facebook business page design ideas and inspiration, check out our list of Facebook page templates. And, because we value transparency, we’ve chosen to provide a list of our partners. Join a Boost with Facebook group Log in to get a personalised marketing plan tailored to your business goals. If you intend to market your Facebook business page yourself, you can do this by taking advantage of tools like Facebook Ads or by participating in relevant Facebook groups. The information you add in the "About" field will display on your business page so keep it short. The tool is also a great solution for businesses looking to do more with their Facebook business page, as Hotjar also offers a free forever plan. If you will only be using Facebook for your business, set up your account as a business account, but be aware that business accounts have less functionality and options than personal accounts. Log Into Facebook. Su Facebook for Business trovi le ultime novità, i suggerimenti pubblicitari, le best practice e i case study per usare Facebook e raggiungere i tuoi obiettivi di business. Facebook이 대기업과 중소기업의 성장을 위해 함께 걸어갑니다. You must confirm your password to edit your account settings. Unless you want all your posts to automatically post on your business page when you are logged in, uncheck "Posting Preferences" box. Facebook business pages can be customized to include different tabs, or menu options, on the left-hand side of the page.